Services
We serve clients on a broad range of issues. Our capabilities have been acquired over many years while helping clients address pressing challenges and exploit opportunities. Typically the activities we perform on projects will include project leadership, research, analysis and strategy formulation.
Areas in which we have significant experience include:
Decision Support & Analytics
- Opportunity Go / No Go Decisions
- Product and Market Forecasting
- Patient Flow Modeling
Commercial Insight
- Brand Performance Evaluation
- Segment Identification and Profiling
- Secondary Data Analysis
- Physician & Opinion Leader Research
Business Development
- Valuation
- Due Diligence
- Buy Side Analysis (Licensing / Acquisition)
- Divestitures
Brand Strategy, Management, & Planning
- Scenario Planning
- Long-Term Strategy Development
- Launch Strategy
- Growth Strategy
- Mature Product Planning
- Competitive Response Strategy
Health Care Professional
& Consumer Marketing
- Sales Force Effectiveness
- Benchmarking / Best Practice Review
- Targeting
- DTC Opportunity Evaluation
- Consumer Program Assessment (Compliance, Persistency, Affordability, etc)
Managed Markets Strategy & Planning
- Landscape Review
- Contracting Strategy
- Account Segmentation & Forecasting
- Deal / No Deal Modeling
- Pricing
Life Cycle Management
- Life Cycle Strategy
- Opportunity Identification for sNDAs, Phase IIIb/IV, Formulations
- Investment Opportunity Analysis / Business Cases